Who's Paying the Price?, tackles the hidden costs of fast fashion through a multi-platform approach. Utilising street posters, social media visuals, and informative flyers, the design aims to raise awareness about the environmental and human impact of the fast fashion industry.

Key visuals include receipt-like graphics detailing the true costs of cheap clothing, imagery of garment workers and polluted waterways, and striking statistics to provoke thought and encourage sustainable choices. The cohesive visual language, featuring a pink and blue colour palette, is employed across all touch-points to create a strong and memorable message.