This project blends nostalgia with modern minimalism through the creation of branding and packaging for FIAT50+, a conceptual sunscreen inspired by the charm of the classic Fiat 500. The design features a calming muted blue tone paired with clean white accents, evoking a sense of summer ease and retro elegance.

The product name playfully nods to both SPF 50 protection and Italian heritage, while the illustrated Fiat car and fig motif add personality and regional flair. The box opens in a blooming fashion, presenting the sunscreen tube in a theatric fashion, matching the playful energy of the zippy Fiat 500.