This project showcases a comprehensive rebrand for Lovisa, a global fashion jewellery brand. The aim was to refresh and modernise the brand's image whilst retaining its core essence of sparkle and accessibility. The redesign encompasses a refined logo mark, featuring a contemporary word mark with a subtle star motif, reflecting the brand's identity.

The new visual language is applied across various touch points, including in-store signage, where the updated logo takes pride of place, and out-of-home advertising, as seen on bus stop displays. The campaign's messaging, exemplified by the tagline "add some sparkle," emphasises the brand's playful and aspirational appeal, inviting customers to enhance their style with Lovisa's offerings.